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Post by Commissioner on Nov 17, 2019 7:34:10 GMT -5
It's been 30 years. If the school were to change the name back, confusion would start all over again. Winning is the answer to building an identity, attracting recruits, getting attention and donations. No one is telling UTEP that changing back to Texas Western will result in another championship. No one is telling UIC to change its name back to University of Illinois at Chicago Circle to get more recruits. As Al Davis would say, "Just win, baby!!" Non-sequitur. UTEP and UIC haven’t had 30 years of confusion. Both moved to simpler, more distinctive names that moved them away from hyphenation, not toward it. UIC didn’t surrender a name that had at least some recognition. Their new names didn’t have connotations of a branch campus or small women’s college, and didn’t incorporate the name of an actual school known as a women’s college. It’s not easy to find an example of such a rebranding failure as that of University of Detroit athletics to Detroit Mercy. They should study it at the business school. |
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Post by upbasketballfan on Nov 17, 2019 8:26:41 GMT -5
It's been 30 years. If the school were to change the name back, confusion would start all over again. Winning is the answer to building an identity, attracting recruits, getting attention and donations. No one is telling UTEP that changing back to Texas Western will result in another championship. No one is telling UIC to change its name back to University of Illinois at Chicago Circle to get more recruits. As Al Davis would say, "Just win, baby!!" There would be no confusion. The confusion would end instantly. We already had an identity. The rebranding is the creation of the confusion. The name The University of Detroit does not sound like a hospital or a nursing school. |
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Post by motorcitysam on Nov 17, 2019 14:44:02 GMT -5
It's been 30 years. If the school were to change the name back, confusion would start all over again.Winning is the answer to building an identity, attracting recruits, getting attention and donations. No one is telling UTEP that changing back to Texas Western will result in another championship. No one is telling UIC to change its name back to University of Illinois at Chicago Circle to get more recruits. As Al Davis would say, "Just win, baby!!" So instead we should keep doing the thing that hasn't been working for 30 years? Okay... |
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Post by upbasketballfan on Nov 17, 2019 14:55:08 GMT -5
It's been 30 years. If the school were to change the name back, confusion would start all over again.Winning is the answer to building an identity, attracting recruits, getting attention and donations. No one is telling UTEP that changing back to Texas Western will result in another championship. No one is telling UIC to change its name back to University of Illinois at Chicago Circle to get more recruits. As Al Davis would say, "Just win, baby!!" So instead we should keep doing the thing that hasn't been working for 30 years? Okay... My guess would be nctitan is Vowels. Who else would defend the stupidity this aggressively? I just tuned into the Lady Titans at George Mason to kill time waiting for the men’s game to start. The ESPN announcer described us as Detroit Mercer. NCT you are way off there is no confusion!😩 |
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Post by Rogobob77 on Nov 17, 2019 15:14:07 GMT -5
So instead we should keep doing the thing that hasn't been working for 30 years? Okay... My guess would be nctitan is Vowels. Who else would defend the stupidity this aggressively? I just tuned into the Lady Titans at George Mason to kill time waiting for the men’s game to start. The ESPN announcer described us as Detroit Mercer. NCT you are way off there is no confusion!😩 At the ceremony for the “Detroit Mercy” brand rollout a couple years ago I asked Vowels how much input Athletics had in the decision making process on the new direction, his response was “zero.” He’s too much a team player to make waves, but I think it was his preference to stick with ”Detroit” for the University’s sports teams. |
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Post by Rogobob77 on Nov 17, 2019 17:11:45 GMT -5
From Clemson’s message board this afternoon: “I thought Detroit Mercy was a hospital.”
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Post by bigchuck on Nov 17, 2019 17:37:03 GMT -5
My guess would be nctitan is Vowels. Who else would defend the stupidity this aggressively? I just tuned into the Lady Titans at George Mason to kill time waiting for the men’s game to start. The ESPN announcer described us as Detroit Mercer. NCT you are way off there is no confusion!😩 At the ceremony for the “Detroit Mercy” brand rollout a couple years ago I asked Vowels how much input Athletics had in the decision making process on the new direction, his response was “zero.” He’s too much a team player to make waves, but I think it was his preference to stick with ”Detroit” for the University’s sports teams. I don't think there is any doubt about that! I still have some shirts with the new logo "D" that was in and out before most fans even knew it existed. A few athletes have the letter jacket that no one would recognize today. All the planning, marketing and work for the logo and the marketing of "Detroit's College Team" was swept away to oblivion with the Board decision to emphasize Mercy and mandate it on all uniforms. |
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Post by motorcitysam on Nov 17, 2019 18:11:59 GMT -5
At the ceremony for the “Detroit Mercy” brand rollout a couple years ago I asked Vowels how much input Athletics had in the decision making process on the new direction, his response was “zero.” He’s too much a team player to make waves, but I think it was his preference to stick with ”Detroit” for the University’s sports teams. I don't think there is any doubt about that! I still have some shirts with the new logo "D" that was in and out before most fans even knew it existed. A few athletes have the letter jacket that no one would recognize today. All the planning, marketing and work for the logo and the marketing of "Detroit's College Team" was swept away to oblivion with the Board decision to emphasize Mercy and mandate it on all uniforms. I have a couple of items with the D logo, including a button that I keep pinned to my gym bag. I liked that logo. |
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Post by motorcitysam on Nov 17, 2019 18:13:16 GMT -5
From Clemson’s message board this afternoon: “I thought Detroit Mercy was a hospital.” You're not serious, are you? |
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Post by Rogobob77 on Nov 17, 2019 18:16:51 GMT -5
From Clemson’s message board this afternoon: “I thought Detroit Mercy was a hospital.” You're not serious, are you? Yes, direct quote. |
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Post by motorcitysam on Nov 17, 2019 18:39:34 GMT -5
You're not serious, are you? Yes, direct quote. Man, I don't even know what to say about that. |
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Post by calihanmole on Nov 17, 2019 19:39:29 GMT -5
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Post by nctitan on Nov 19, 2019 20:49:54 GMT -5
So instead we should keep doing the thing that hasn't been working for 30 years? Okay... My guess would be nctitan is Vowels. Who else would defend the stupidity this aggressively? I just tuned into the Lady Titans at George Mason to kill time waiting for the men’s game to start. The ESPN announcer described us as Detroit Mercer. NCT you are way off there is no confusion!😩 Hey, Rogo. Am I Vowels? ptctitan, am I Vowels? Commish, am I Vowels? Tom B, am I Vowels? I mean, OK, I have a vowel in my first name and two vowels in my last name. But am I Vowels? |
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Post by Rogobob77 on Nov 19, 2019 21:05:20 GMT -5
My guess would be nctitan is Vowels. Who else would defend the stupidity this aggressively? I just tuned into the Lady Titans at George Mason to kill time waiting for the men’s game to start. The ESPN announcer described us as Detroit Mercer. NCT you are way off there is no confusion!😩 Hey, Rogo. Am I Vowels? ptctitan, am I Vowels? Commish, am I Vowels? Tom B, am I Vowels? I mean, OK, I have a vowel in my first name and two vowels in my last name. But am I Vowels? Vowels ≠ nctitan |
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Post by Rogobob77 on Nov 20, 2019 13:39:18 GMT -5
 Interesting branding on this item in the Calihan Hall gift shop. “Detroit Mercy” on the shield logo in tiny lettering, but old school “University of Detroit” sewn on with larger letters dominates. $60. I might even buy this. |
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