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Post by Rogobob77 on Oct 21, 2019 17:13:42 GMT -5
Updated/edited 10/21/19
I resurveyed the same 19 national media outlets as last year (plus three additions) to see how they refer to the Titan program as we enter the 2019-20 season. The new totals: 45% use “Detroit Mercy,” 55% reference the school as “Detroit.” (A year ago the breakdown was 42% “Detroit Mercy,” 58% “Detroit.”)
I won’t editorialize, but just make the empirical-based observation that there is significant inconsistency in how the national media reference the University and there has been little movement to the brand rolled out three years ago. Here’s the results for each outlet sampled:
Street & Smith: Detroit Mercy (unchanged)
Athlon: Detroit (unchanged)
Lindy’s: Detroit (unchanged)
NBC Sports: Detroit (unchanged)
Three Man Weave: Detroit Mercy (unchanged)
CBB Central: Detroit Mercy (changed)
ESPN: Detroit Mercy (unchanged)
Verbal Commits: Detroit (unchanged)
CBS Sports: Detroit (unchanged)
Sports Illustrated: Detroit (unchanged)
USA Today Sports: Detroit Mercy (unchanged)
Fox Sports (website): Detroit (unchanged)
Ken Pomeroy: Detroit (unchanged)
Mid-Major Madness: inconsistent, but generally Detroit Mercy (unchanged)
Hoops HD: Detroit (unchanged)
Massey Ratings: Detroit (unchanged)
Busting Brackets: Detroit Mercy (unchanged)
Sagarin: Detroit Mercy (unchanged)
RealtimeRPI: Detroit Mercy (unchanged)
Watch Stadium: Detroit (new to survey)
T-Rank College Basketball: Detroit (new to survey)
Blue Ribbon Yearbook: Detroit Mercy (new to survey)
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Post by Commissioner on Oct 21, 2019 17:22:42 GMT -5
If I'm reading your numbers right, last year it was 52-48 Detroit/Detroit Mercy, not 58-42. If I'm calculating correctly, that means the move was in the opposite direction of what the school wanted. And of course, the official designation here is "Detroit."  |
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Post by Rogobob77 on Oct 21, 2019 18:39:48 GMT -5
The “Detroit Mercy” percentage has moved from 42% to 45%. CBB Central change to DM this year; one of the three new outlets surveyed use DM, two use “Detroit.” That collectively moved the needle slightly in the direction of the new branding.
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Post by motorcitysam on Oct 21, 2019 18:53:00 GMT -5
The “Detroit Mercy” percentage has moved from 42% to 45%. CBB Central change to DM this year; one of the three new outlets surveyed use DM, two use “Detroit.” That collectively moved the needle slightly in the direction of the new branding. Somewhere in the Fisher Building a University official is reading that post and shouting, "Success! It's working!" |
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Post by Commissioner on Oct 21, 2019 18:59:14 GMT -5
The “Detroit Mercy” percentage has moved from 42% to 45%. CBB Central change to DM this year; one of the three new outlets surveyed use DM, two use “Detroit.” That collectively moved the needle slightly in the direction of the new branding. I don't think that's right. Your data above (and I'm relying on the "changed/unchanged" note) shows 10 of 19 used "Detroit" last year--52%. This year it's 12 of 22-55%. Where am I wrong here? |
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Post by Rogobob77 on Oct 21, 2019 20:29:35 GMT -5
Thanks for checking my numbers Commish. Think I got it right now.
Updated/edited 10/21/19
I surveyed 22 media outlets (the same 19 media outlets as last year plus three additions) to see how they refer to the Titan program as we enter the 2019-20 season. The new totals: 45% use “Detroit Mercy,” 55% reference the school as “Detroit.” (A year ago the breakdown was 42% “Detroit Mercy,” 58% “Detroit.”) Here’s the results for the outlets sampled:
Using “Detroit” (55%)
1. Athlon (unchanged)
2. Lindy’s (unchanged)
3. NBC Sports (unchanged)
4. Verbal Commits (unchanged)
5. CBS Sports (unchanged)
6. Sports Illustrated (unchanged)
7. Fox Sports (website) (unchanged)
8. Ken Pomeroy (unchanged)
9. Hoops HD (unchanged)
10. Massey Rating (unchanged)
11. Watch Stadium (new to survey)
12. T-Rank College Basketball (new to survey)
Using “Detroit Mercy” (45%)
1. Street & Smith (unchanged)
2. Three Man Weave (unchanged)
3. CBB Central (changed)
4. ESPN (unchanged)
5. USA Today Sports (unchanged)
6. Mid-Major Madness (unchanged)
7. Busting Brackets (unchanged)
8. Sagarin (unchanged)
9. RealtimeRPI (unchanged)
10. Blue Ribbon Yearbook (new to survey)
(Last year it was was 8 of 19 (42%) using “Detroit Mercy,” this year 10 of 22 (45%). The numerator changed from 8 to 10 with CBB Central switch and Blue Ribbon addition using DM. The denominator changed from 19 to 22 with addition of three new media outlets.)
I won’t editorialize, but just make the empirical-based observation that there is significant inconsistency in how the national media reference the University and there has been little movement to the brand rolled out three years ago.
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Post by Commissioner on Oct 21, 2019 21:15:35 GMT -5
The “Detroit Mercy” percentage has moved from 42% to 45%. CBB Central change to DM this year; one of the three new outlets surveyed use DM, two use “Detroit.” That collectively moved the needle slightly in the direction of the new branding. I don't think that's right. Your data above (and I'm relying on the "changed/unchanged" note) shows 10 of 19 used "Detroit" last year--52%. This year it's 12 of 22-55%. Where am I wrong here? Ah, I see my error--I kept missing that CBB Central had changed from Detroit to Detroit Mercy. So usage of "Detroit" is, as you've said over my stubborn objections, down from 58% to 55%. |
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Post by Rogobob77 on Oct 21, 2019 21:47:08 GMT -5
If this was an election, a 55% to 45% split would be considered a landslide. Bottom line it’s pretty evenly divided three years after implementation with no real discernible movement in the direction of the new brand, probably not what the central planners had hoped for.
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Post by Rogobob77 on Oct 28, 2019 9:23:37 GMT -5
FWIW, I noticed that the University of the Incarnate Word now references their sports programs as “UIW,” another example of a school deciding to have different brands for the general University and athletics programs: uiwcardinals.com/index.aspx |
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Post by Commissioner on Oct 28, 2019 11:40:59 GMT -5
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Post by motorcitysam on Oct 28, 2019 16:07:47 GMT -5
FWIW, I noticed that the University of the Incarnate Word now references their sports programs as “UIW,” another example of a school deciding to have different brands for the general University and athletics programs: uiwcardinals.com/index.aspxYeah, they're trying to make the best of a "not optimal" situation. The official university name is long and not really ideal for marketing their sports teams. UIW will probably work out better in that regard. I bet they wish they had the option of switching to a name that is already highly recognizable and in use, a name with some history both athletically and academically, and also is great for marketing and recruiting. You know, a name that also conveys without a doubt where the school is located and it's significance in the region. |
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Post by Commissioner on Oct 28, 2019 16:22:15 GMT -5
FWIW, I noticed that the University of the Incarnate Word now references their sports programs as “UIW,” another example of a school deciding to have different brands for the general University and athletics programs: uiwcardinals.com/index.aspxYeah, they're trying to make the best of a "not optimal" situation. The official university name is long and not really ideal for marketing their sports teams. UIW will probably work out better in that regard. I bet they wish they had the option of switching to a name that is already highly recognizable and in use, a name with some history both athletically and academically, and also is great for marketing and recruiting. You know, a name that also conveys without a doubt where the school is located and it's significance in the region. You mean like "Oakland?" |
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Post by Deleted on Oct 29, 2019 17:40:01 GMT -5
Not really sure this is a branding issue (but it might be). It's a funny and sad quote that I read on Twitter that has to do with college basketball coverage and mentions us
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Post by motorcitysam on Oct 29, 2019 18:15:56 GMT -5
Not really sure this is a branding issue (but it might be). It's a funny and sad quote that I read on Twitter that has to do with college basketball coverage and mentions us I think that is new. I don't remember seeing it with the M in parentheses like that. Looks like what they do with Miami (Ohio) and Indiana (PA). Which of course gives the impression to the reader that this is referring to another, less prominent school, and not the school that some of us refer to as University of Detroit. |
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Post by Rogobob77 on Nov 9, 2019 10:28:57 GMT -5
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